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The 1 AM Coffee Club (Sample)

Projects

Every initiative in this workspace.

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Status

All Draft Planned Active On hold Monitoring Completed Archived

Late-Night Mobile Order + Loyalty App
ActiveDelivery
A mobile app that lets night owls order ahead, skip the late-night line, and earn rewards — turning incidental 2am visits into a habit.
New product
Campus Late-Night Café Expansion
PlannedDiscovery
Open new overnight cafés near major universities, starting with a 5-store pilot.
New market
Cold-Brew Retail (CPG) Line
DraftIdeation
Launch a packaged cold-brew line — revenue that keeps earning while the cafés are dark.
New business
Overnight Delivery Pilot
ArchivedLaunched
Six cafés piloted aggregator delivery through winter 2025–26. Demand was real, but a 27% take rate left every order underwater — killed at the April 2026 gate review per the pre-agreed criteria. The learnings shaped the app's order-ahead scope.
Experiment